[ MARKETPLACE WEB APP ]

SPAREE

When the owner of the start-up contacted us, we realized that the project would not be easy. After all, there are many apps for listing ads and users already have their favorite tools. Nevertheless, we were able to identify a niche where the SPAREE app has a chance to find itself perfectly.

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STRATEGY

PRODUCT DESIGN

MVP

Strategy

The strategy workshop conducted in the Miro app gave us the knowledge of:

Warsztat strategiczny to niezwykle ważny etap. Klient może podzielić się z nami swoją wizją na produkt, a my mamy szansę dokładnie zrozumieć wszystkie filary tego co tworzymy.
Rozmawiamy o użytkowniku, jego problemie i rozwiązaniu, jakim jest produkt.

What segment of users we want to target,
What situation our user is in and why they might choose our solution, and what goals they want to achieve with our app,
How SPAREE can gain a competitive advantage.

During the workshop phase, we gathered knowledge about the general environment of marketplaces in Poland and key business insights. To get an accurate picture of their current situation and goals, we conducted a series of exercises.

Competitor analysis

After a thorough analysis of the competition, we were able to identify their strengths and weaknesses, which helped us better understand what features and services to provide to attract customers and compete with other platforms.

After consulting with the client, we determined that SPAREE could differentiate itself
through:
‍

an always up-to-date calendar on the product card informing users of the availability of a particular piece of equipment during their chosen period,
the ability to search for announcements in their area through a map,
verifying users with the Kontomatik tool, which will reduce the risk of theft,
free insurance on rented equipment, which will eliminate users' fear of displaying equipment at SPAREE.

Product Discovery

Then we proceeded to collect and analyze information on the trends and preferences of our potential users. To do so, we used classic in-depth interviews with end users and so-called Cold Calls to rental owners, who were hard to get an interview with and this was the only way to ask them questions we needed answers to.

After studying the needs and requirements of our two user groups, two very different empathy maps were created.

The result of this phase was also a project roadmap, a plan for implementing the SPAREE application over time. This phase formed the basis for subsequent project phases, such as MVP design, development and testing.

MVP planning

After the Product Discovery phase, we focused on planning the basic version of the SPAREE application, which would focus on the most important functionalities and features - crucial for our users. We decided to first test the attractiveness of fast delivery of equipment by courier and an always up-to-date calendar in the product card.

We knew that with the MVP, we would be able to collect feedback and analyze data to improve the product and adapt it to users' needs and expectations.

UX/UI Design

After analyzing the main paths of our users and creating a sitemap of the application, we proceeded to sketch and prototype on low-fidelity mockups.

The next step was to create aesthetically pleasing, but colorfully different from the competition, graphics and branding elements for the brand.

An important element for us was the user interface. We wanted it to be as intuitive and easy to use as possible, both for rental owners (sellers) and end users (buyers). We took into account the different types of devices on which the SPAREE web application would be displayed, including smartphones, tablets, and computers. We focused on basic functionality and a simplified version of the interface to optimize time and cost.

Sales trial

Wanting to solve the problem of a cold start in our marketplace-type application (which, incidentally, every web product faces), we visited several construction equipment rental companies in the Tricity to ask if they would agree to display their listings in the SPAREE application.

All the rental companies agreed to do so, as they were tempted by the vision of additional revenue and attracting new customers. Thanks to this, we gained dozens of products that will be really available for rent through our application. It was a Win-Win situation.

The wizard of Oz

In order to optimize time and cost, we decided that in the MVP phase of our product it would not be possible for users to add their own ads. Instead, we decided to use The Wizard of Oz's method and add all ads via the Venduro system, using a combination of manual and automated adds.

Efficient use of The Wizard of Oz method and the Venduro system has allowed us to add more ads in less time while fully testing and optimizing the user interface. Users will have access to the full range of ads, and we will have the ability to collect data on the popularity and effectiveness of individual ads.

MVP phase

The project is currently in the final phase of MVP implementation, which will culminate in usability testing with end users and rental owners. Our team is constantly working with the developers, conducting corridor tests and quickly optimizing the solution by providing missing mockups.

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